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Opening Up the Data Horizon: Unlocking New Revenue Streams at a Leading US Bank with Faster Data Testing and Onboarding

A leading US bank wanted to include a wider range of external data in order to better understand its business prospects. This tier-one institution had very strong internal data, but this resource only covered a fraction of overall prospects.

The DemystLabs team helped the bank evaluate 50+ sources in just under 3 months. This partnership led to a 3x expansion in the size of the addressable prospect market, at a speed and resource spend reduction that amounted to 12x ROI.